Peugeot stages Fed Square dance comp to launch new 208

Peugeot has launched an experiential campaign in Melbourne to promote the new Peugeot 208.
For two days – Thursday 15 November and Friday 16 November – Federation Square in Melbourne was a platform for Peugeot’s ‘Let Your Body Win – Unlock A Peugeot 208’ dance competition.

The competition invited consumers to create the correct sequence of dance moves using body movement recognition technology the advertiser says has never been used before in Australia, to unlock a perspex box containing a new Peugeot 208.

BD Network was behind the campaign, with PR by Sweaty Betty.