Nissan Evalia Moves Like Music

TBWA\India has just unveiled a campaign for the new Nissan Evalia, a seven-seater urban utility vehicle that ‘moves like music'.

The breaking campaign features six prominent musicians - Sunidhi Chauhan, Swanand Kirkire, Anushka Manchanda, Andrea Jeremiah, Shantanu Moitra and Vijay Prakash - who create music while they travel together in the Nissan Evalia.

Nitish Tipnis, director sales and marketing, Hover Automotive India (HAI), said, "For the Nissan Evalia, we chose to convey the key features and innovations in a unique way through music, as music brings together people from all walks of life."

Rahul Sengupta, national creative director of TBWA\India said the campaign aims to highlight the car's drivability by comparing its movements to graceful musical notes. 

The campaign, which is just breaking, consists of TV, print, outdoor, online and on-ground activities.