AUTO TRADER LAUNCHES NEW MULTIMEDIA CAMPAIGN CELEBRATING 35 YEARS OF HELPING DRIVERS FIND 'THE ONE'

Quoted from Glue Isobar September 12, 2012.

Auto Trader is launching a new integrated consumer campaign, created by glue Isobar, to demonstrate the brand’s position as the number one digital destination for buying and selling new and used cars for over three decades.

Created around the brand’s celebration of its 35-year heritage, the campaign launches on the 7th September 2012 and builds on the digital-only ‘Storytelling’ campaign that was launched by glue Isobar in June.
At the heart of the £2m campaign is an online hub and digital experience that allows existing and new Auto Trader fans to celebrate what they love about their car. The digital and social activity will also include video-on-demand, YouTube and Top Gear homepage takeovers as well as distribution across key video sites. A Twitter competition called ‘The Car’s the Star’ will reward the most original and creative submissions with a unique, personalised video response.

Read more.