thegmicollection

by caratgmi

Wednesday, 24 October 2012

Mercedes: Twitter Powered TVC #YOUDRIVE

By on 02:05

Mercedes: Twitter Powered TVC #YOUDRIVE

http://www.digitalbuzzblog.com/mercedes-user-driven-tvc-youdrive/

A three-part story where they were invited to choose between certain scenarios by voting via Twitter using the hashtag #YOUDRIVE. During the first 60 second slot there were two choices: #Hide or #Evade which determined how the TVC ended.

 


 

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