by caratgmi

Tuesday, 16 October 2012

Indonesia: Toyota-Daihatsu Launches Cheap Car Agya-Ayla
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Toyota and Daihatsu has finally unveiled the product of their collaboration in the form of cheap cars environmentally friendly. According to President Director of PT Astra International Tbk, Prijono Sugiarto, two products are Agya Toyota Astra and Astra Daihatsu Ayla. "The two products is a pride for us as a part of the name Astra car," said Prijono in Jakarta.

Prijono said the launch of two new environmentally friendly low-cost car (LCGC) was a response to the government's desire that manufacturers produce cars that cheap, but still environmentally friendly. He said Toyota Astra and Astra Daihatsu Agya Ayla is a product that will be sold at affordable prices and efficient in fuel consumption. "So, there are four manufacturers who have agreed to develop LCGC, including us, were planned by the government since 2009," he said.

According to Prijono, the Indonesian automotive market is very potential given the number of middle class reaches 40 million people. In fact, the number of middle class in Indonesia is predicted to increase to 90 million in 2030. "With an average GDP growth of 6 percent, the figure is very phenomenal and the best in Asean," he said.

The number of vehicles penetration in Indonesia is very low, at 1:20 or 1 car used by 20 people. That figure is still far behind Malaysia in the ratio 1:3 or 1:4 South Korea. "Car prices in Indonesia have not been reached, so it is obvious Agya and Ayla will drive penetration vehicle," he said.

Meanwhile, spokesman of PT Astra Daihatsu Motor Amelia Tjandra, said Ayla and Agya will be sold at an affordable price. Although the selling price is not yet fixed, he provides an estimate of the selling price of the car. "The range costs about Rp 75 million to Rp 105 million, so it's really cheap," he said.

Fuel consumption is very economical. Astra Daihatsu Ayla is claimed to consume fuel at a ratio of 1:30. "So it's very economical," he said.

Source: Tempo.com

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