Crowd-sourced Japanese Anime Character in Toyota Corolla ad

Read more in the Atlantic. Published on Oct 22, 2012.

Hatsune Miku has performed in a sold out concert in LA... As a holographic image. The real person behind the shocking blue hair and T-Pain voice is in fact a community of DIY artists, musicians, and filmmakers — Crowd sourcing a celebrity image could represent the future of pop fandom, and pave the new norm of having a celebrity brand sponsorship built around an abstract entity.