TOYOTA ETIOS TWEET FOR SWEETS

By The Nation published on April 2, 2012.

When Toyota's Etios launched in SA, it promised to make people smile. The Tweets for Sweets installation, created by HelloComputer & ThingKing, did just that by rewarding virtual smile tweets with real-life candy.

See video here: http://www.bestadsontv.com/ad/47446/Toyota-Etios-Tweet-For-Sweets

Not entirely sure how this links to the Etios in terms of a strategy campaign, but nonetheless it is an example to look at in terms of leveraging the twitter hashtag to execute an ad that is truly interactive on an experiential level.