TABLET & MOBILE VIDEO CONSUMPTION INCREASES WHILE COMPUTER VIEWING DECREASES

By International Business Times on 21 June 2012.



"Customers are becoming more comfortable viewing their paid content on a smaller screen, such as a tablet or mobile phone. However, the desire to watch events and video
content as it happens is still prevalent, as more than 50 percent of viewers watch
live television programming." - Frank Perazzini, JD Power & Associates.


The study revealed that 18% of customers utilize their tablets for viewing paid video content which is up from 11% last year. Second in line is viewing from wireless phone which comprises of up to 16% (up to 14% last year. Meanwhile, PC/Mac viewing experienced a decline from 48% last 2011 to 39% for 2012.


Gaming consoles is also a growing source of view paid content for customers. According to the study, users who view from gaming consoles spend at least 6.3 hours per week with their device. This is considerably higher if compared to the hours spent on other devices such as PC/Mac (5.3 hours), Wireless Phone (4.9hours), music player (4.5 hours). and tablet (4.4 hours). These findings imply that users are getting comfortable in viewing videos from their gaming console. Despite that advancement, many users are still loyal in viewing videos from the TV screen.