AUDI CITY VIRTUAL STORE

Text quoted from Autoblog posted July 18th 2012.

Audi opened Audi City, a metropolis cyberstore in London, and gone the other way: this is where you go to buy a car as if you were shopping in a Regent Street or Saville Row boutique, with some retail bits thrown in. Shoppers won't peruse windows, but the digital powerwall with a Microsoft-Kinect-like interface for building the Audi of your choice in 1:1 scale and with every option represented. Audi says it is complementing its dealer network with a corporate-run presence in the city – so-called 'Customer Relationship Managers' can be a shopper's point of contact should they wish to buy a car on the spot.

Additional info: BBC video review here.