Volkswagen created a T3-part short form series that was aired during Discovery Channel's 25th anniversary celebration of Shark Week from Aug 12-16, 2012. The concept played " on the silhouettes of two of the most iconic images, the shark fin and the Volkswagen Beetle”, states VW EVP Chief Marketing Officer Justin Osbourne. The brand produced a shark observation cage shaped like the VW Beetle Turbo and equipped the frame with thrusters and wheels to enable it to cruise along the ocean floor. The VW cage gave TV host/marine biologist Luke Tipple protection against the powerful sea creatures and also provided an opportunity for viewers to be in the drivers seat. These shorts were accompanied by a social media component as part of the sponsorship deal with Discovery. Fans were able to enhance their viewing experience by accessing a "Sharks Bite" video playlist and photos on Facebook. The custom hashtag #VWSharkweek also allowed fans to participate in a cohesive conversation.
Thursday, 23 August 2012
By caratgmi on 12:20
VOLKSWAGEN SPONSORSHIP OF DISCOVERY CHANNEL'S SHARK WEEK
Volkswagen created a T3-part short form series that was aired during Discovery Channel's 25th anniversary celebration of Shark Week from Aug 12-16, 2012. The concept played " on the silhouettes of two of the most iconic images, the shark fin and the Volkswagen Beetle”, states VW EVP Chief Marketing Officer Justin Osbourne. The brand produced a shark observation cage shaped like the VW Beetle Turbo and equipped the frame with thrusters and wheels to enable it to cruise along the ocean floor. The VW cage gave TV host/marine biologist Luke Tipple protection against the powerful sea creatures and also provided an opportunity for viewers to be in the drivers seat. These shorts were accompanied by a social media component as part of the sponsorship deal with Discovery. Fans were able to enhance their viewing experience by accessing a "Sharks Bite" video playlist and photos on Facebook. The custom hashtag #VWSharkweek also allowed fans to participate in a cohesive conversation.
Volkswagen created a T3-part short form series that was aired during Discovery Channel's 25th anniversary celebration of Shark Week from Aug 12-16, 2012. The concept played " on the silhouettes of two of the most iconic images, the shark fin and the Volkswagen Beetle”, states VW EVP Chief Marketing Officer Justin Osbourne. The brand produced a shark observation cage shaped like the VW Beetle Turbo and equipped the frame with thrusters and wheels to enable it to cruise along the ocean floor. The VW cage gave TV host/marine biologist Luke Tipple protection against the powerful sea creatures and also provided an opportunity for viewers to be in the drivers seat. These shorts were accompanied by a social media component as part of the sponsorship deal with Discovery. Fans were able to enhance their viewing experience by accessing a "Sharks Bite" video playlist and photos on Facebook. The custom hashtag #VWSharkweek also allowed fans to participate in a cohesive conversation.
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