By Google and IPSOS published in Sydney Morning Herald on 8 Sept 2011.
Google and IPSOS teamed up to conduct a mobile study and found that Australia went from lagging to leading the worldwide smartphone revolution in just one year from 2010-2011. Behind Singapore, the country has the highest smartphone penetration in the world at 37 per cent and citizens are consuming more apps. Growth in mobile internet use is being driven by the iPhone with Apple the smartphone brand used by 46 per cent of respondents, followed by Nokia (19%), Samsung (9%) and HTC (9%).Here is an infographic drawing out some of the study's findings, including mobile ad spends and user behaviors.
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