Audi: Oh Deer! Hazard Detection Billboard

German ad agency, thjnk AG in Hamburg, created this very interesting outdoor installation by detecting in time what might later become hazardous. Hamburg tricked the eye by overlaying two headlines: From far you could only focus the blurredheadline. From close only the "hazard" hidden inside.

http://www.bestadsontv.com/ad/60807/Audi-Oh-Deer