by caratgmi

Wednesday, 23 April 2014

Volkswagen Type 2: Last Wish



The world's last Type 2 (also known as Kombi) was produced in Brazil in December 2013. To pay tribute to this international icon, Volkswagen do Brasil launched a campaign created by advertisement agency AlmapBBDO, comprising print and digital media. Through magazines the automaker announced the "de-launching" of the model. On the Type 2 website - www.vw.com.br/kombi - users were invited to tell stories they had lived in a Kombi, and the van published a will including 15 last wishes. The final one was to return home and rejoin the family. 

On the road
The documentary took six months in the making. The film gathers scenes from people who went through special moments with a Type 2, going from Owings Mills, in the suburbs of Baltimore (USA) where designer Bob Hieronimous receives a gift from the car, all the way across the ocean to Amsfort, in the Netherlands, where the Kombi meets its brother Ben Pon Jr. before finally leaving. The soundtrack was composed by Lucas Lima.

http://www.bestadsontv.com/ad/61353/VW-Type-2-Last-Wish

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