Volvo Trucks Accompanying Interactive Experience with E-Bay bidding

The idea to create a digital magazine concept that took adaptive design for multiple platforms to the limit. The concept and design took inspiration from editorial fashion magazine design and spiced it up with added functionality from the world of digital experiences. A clear direction was to try to make the magazine diverse and surprising, keeping the 10 chapters very different when it came to form, function and interactivity. We set out to build a rich, yet lightweight experience that was perceived to be the same across all platforms independent of their respective technical limitations.

For more information, visit the Google Creative Sandbox case study page.

GMIO editor's note: Who knew that the viral video "Ballerina on a tight rope" had a larger creative scope.