Toyota's Wall Art Reminds Drivers to Look Behind Them

"Protect What is Behind You" is a campaign by Toyota aimed at protecting children from car reversing accidents by promoting the use of rear view cameras. The campaign centers around dynamic, interactive street art created by renowned Lithuanian artist Ernest Zacharevic, one of the leading street artists of his generation. On the walls of the Q-Park Lepage parking lot in Brussels Zacharevic created six unique 3D street art paintings featuring children playing. The realism is strengthened by projecting real objects from the murals: a shopping trolley, a tricycle and a ball. The result is a dynamic series of installations.